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I am Hafsat Alimi, a product designer who loves photography, nature and watching sunsets.

DOING WHAT I LOVE

I am a passionate Product Designer dedicated to creating intuitive and meaningful user experiences. Over the past years, I have honed my skills in transforming problems into simple, user-friendly solutions.

My approach to design is always grounded in empathy, ensuring that every product  I work on is tailored to meet the real needs of users.My experience spans across fintech (B2B and B2C), edutech, SaaS and e-commerce. 

MY BACKGROUND

I have both a Bachelors and Masters degree in Accounting and Finance and I started my career as an accountant before I found my passion in Product Design. My bold career switch was fuelled by my love for innovation and creativity and the joy of giving users a great experience.

I genuinely believe that great design can transform the way we interact with the world, and I am committed to making a positive impact through my work.

 

 

Tools and Skillset

Skills

My Design skills include:

  • Wireframing
  • UX Strategy
  • Prototyping
  • User flows
  • UI/UX design
  • Sketches
  • Mobile and Web design
  • Design Systems
  • Mockups
  • Visual Design

My Research skills include:

  • User Interviews
  • Usability testings
  • Persona hypothesis
  • Competitor analysis

Tools

Design Tools

  • Figma
  • Photoshop
  • Illustrator
  • Webflow
  • Whimsical
  • Sketch
Product Management Tools:
  • Jira
  • Slack
  • Notion
  • Trello
  • Google Suite
 
 

Certification

2022
Complete Web & Mobile Designer in 2022: UI/UX, Figma, + more
Udemy

Work Experience

eTranzact International PLC

Senior Product Designer 

 

March 2023 – Present

Softcom Limited

Product Designer 

 

Jan 2022 – March 2023

Liberty Technologies

Product Designer 

 

March 2019 – December 2022

Future Connect Accountants

Accountant

Nov 2018 – December 2019

Hafsat Alimi © 2025. All Rights Reserved.